What We Do Campaign

In 2019 Salesforce asked the question, "do people know what we do?" And the answer led to the first ever global brand awareness campaign in the history of the company.

The "We Bring Companies and Customers Together" campaign was designed to clarify the company's core mission and strengthen its brand identity.

As Senior Art Director, my team created campaign creative for the small and medium business audience segment with the headline, "We Bring Small Business and Big Dreams Together" creating new brand assets including 3D characters, studio photography, and motion graphics.

The team:  malachy walsh (CD), daniel krewson (CW), christina neston (AD)

One year later…

Like a lot of savy brands, and after an incredibly successful year of two-toned, very blue, split screen creative, Salesforce had a brand refresh. So we updated our creative, and brought a lighter, softer feel to market.